Inbound Marketing

Inbound Marketing is a set of strategies aimed at attracting potential customers and guiding them until the moment of purchase. After all, many of the people who may be interested in your product or service, still do not know that your company exists. Sometimes they don’t even imagine they need what you sell.

Inbound Marketing

It is a set of strategies aimed at attracting potential customers and guiding them until the moment of purchase. After all, many of the people who may be interested in your product or service, still do not know that your company exists. Sometimes they don’t even imagine they need what you sell.

 

So, through digital marketing strategies, we identify who these people are, create materials that can interest them, and get their contact. After that, we started a work of nutrition, which promote the interest of purchase and creates a strong relationship between brand and consumer.

 
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Is Inbound Marketing for Any Business?

Yes, it is! By feeding your potential customer, that is someone who would buy your products or services. We educate you about your company’s marketplace. So you start teaching (something that project credibility) before you try to sell.

This attitude of relating first and then making an offer is possible and recommended for any segment, including large retailers or ultra-segmented businesses, such as a Barber Shop.

So no matter the segment. Your company can become a benchmark in the market, through customer education, and have them look for your products or services in the future.

How Does Our Inbound Marketing Project Work?

Our Inbound Marketing covers strong and consistent strategies that are designed to deliver results for your business! For this, we divided the project into 4 steps:

Attraction: We bring more visitors to your website;
Relationship: We feed leads with valuable information;
Conversion: We qualify the leads for the purchase;
Analysis: We identify improvements and adjust what is necessary.

In our project, in addition to making a plan that considers the specifics and needs of each business, we still worry about applying SEO techniques and executing a 360º process, which involves:

  • traffic generation;
  • content production;
  • media management;
  • creation of Landing Pages;
  • lead management;
  • intelligent marketing automation;
  • Email marketing shot.
X Tech Knowledge - People running at the park.
X Tech Knowledge - People walking at the park.

Tactical Plan in Inbound Marketing

Our Inbound Marketing projects always follow this model:

Consciousness – Top of Funnel: We work with your brand’s trust, presenting it to potential customers through materials that help them identify their problems.

Consideration – Medium Funnel: We help our potential customer see possible solutions to their problems. In addition, it is at this stage that we kill possible objections regarding the purchase.

Decision – Bottom Funnel: In this moment we take qualified leads up to the offer of the product or service, showing all the benefits of buying or doing business with your company.

Channels and Strategies

Here at X Tech Knowledge, we also do Media Purchase Management (on Facebook Ads and Google Ads). Thus, we guarantee the interaction between all the strategies of the project and consequently, we deliver better results.

This is how we plan and customize our business, designed for each type of business, that our X-Inbound works!

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